This is a good read for those who truly believe that keeping employees off Social Media portals boosts productivity. Here is something that may serve as an eye opener. It may just be the most fatal mistake you will ever commit. You may still disagree, so let us throw some light on why have we derived this conclusion (yes, there is much more than mere logic behind this). Human Resource Managers take notice of what will follow after this. May just shock you but all of it is surprisingly true. Try it at your workplace if need be. After all, your greatest challenge is to keep up the retention numbers.
A study by Evolv, a start-up that monitors hundreds of metrics from Fortune 500 companies is the brains behind this wonderful study. They have pointed out three important and startling aspects that got our creative juices flowing.
1. Social Media Creates Conversations
Hourly employees who regularly used up to four social networks — such as Facebook, Twitter, Pinterest or LinkedIn — made more sales or handled customer service calls faster than those who weren’t on any social networks.
There could be several reasons behind this. For one, everyone loves to know what their friends and loved ones are up to. Every one experiences the need and urge to know more or constantly become aware about what the world is talking. Trending topics are the basis behind several conversations. Great conversations lead to great deals. Isn’t sales and marketing all about creating great relations after all?
2. Rise In Productivity
Not only has Evolv determined that hourly employees who use social networks are more productive in general, but it seems the more social networks you use, the more productive you are. Those who use five social networks or more are slightly better at converting sales and handling customer service than employees on four or fewer networks, by 1.5% and 2.8% respectively.
Everyone needs a distraction at work. Something that takes their mind off the usual run of the mill. So for most it could be taking a smoke but that too is a temporary solution. Social media on the other hand fills the gap of work life and personal life for an employee. A single tweet stating how they feel or a status update to share a good quote does a great deal to an employee’s morale. After all, when one receives several like and comments on a picture, they tend to feel they still have a life outside the four walls of an office.
3. Resign No More
Another discovery from the study was that those who access social media portals at workplace tend to stick around for longer (94 days of tenure with a company on average, compared to 83 days for those who shun social media). Now this should really get all employers thinking and all employees wondering.
Yes, it is a fact that there is no place as good as social media to vent out your workplace frustration. Unless, an employer can afford tiffs at workplace, it is best to allow employees to remove their anger or calm them down by playing a game over Facebook or reading some awesome tweets from formidable men like KRK.
So if these three reasons are good enough for you as an employer, then you must allow your work force to connect with their folks or play games on social networking sites. If you are an employee, then it is high time you indulged in these activities to ensure you allowed social media to improve your efficiency. It is ever employee’s wish to have an efficient and productive unit that is committed to an organization in the long run. We have just provided you a secret formula to practice just that.